Sell outcomes—not hours or effort.

Today is Thursday, so this post is on communication skills. Clear, crisp writing is an important communication skill. Successful people are able to get across their ideas in an easily readable way.

DJ and marketing entrepreneur Justin Lewis shares how he built a 20-year career across music, branding, and business.

Let me start by addressing the “science is wrong” part of that first. I’m one of the lucky folks who was trained to see science as a process, as a way of looking at the world. And when you see science ...

When I used to be script reader for one of the mini-majors, I remember all of the executives taking Robert McKee’s Story seminars. Invariably they all came back extolling its praises, even the ones ...