Inhabitat

Artists Repurpose SRAM Bike Parts into Fantastical Sculptures to Benefit Charity

The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...
Cyclocross Magazine

SRAM’s New XPLR Components: Ideal for Gravel or Cyclocross?

SRAM’s New XPLR Components – Are They Right for Your Cyclocross or Gravel Bike? SRAM – the parent company of Avid, Rockshox, and Zipp – has announced the release of their new XPLR (pronounced “explore ...
Cyclocross Magazine

First Look: SRAM Force eTAP AXS Component Group

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...
Business Insider

Inside Chicago's high-tech bicycle-components company that last year raked in $700 million and is up 15% while its competition struggles in a flat market

CHICAGO — Set deep into the industrial-chic Fulton Market neighborhood of the revitalized West Loop, among the offices of Google, Uber, and other tech darlings, is the home of SRAM, the high-end ...
Hosted on MSN

Our Experts Put SRAM’s New AXS Levers Through Real-World Rides. This Is Why They’re the Game-Changing Upgrade of 2025.

There are many reasons a rider may want to upgrade their road or gravel bike. Sometimes, cyclists swap components for added comfort or to achieve a better bike fit. While other times, they switch ...
Future

New SRAM derailleur spotted at MTB World Championships

Update 21/03/23: SRAM has now officially launched its T-Type Eagle Transmission. Here's everything you need to know about the SRAM T-Type Eagle. A new SRAM prototype BlackBox direct-mount rear ...