The SWAC released its 2026 SWAC TV football schedule, 50 games from Week 0 on Aug. 29 through the Turkey Day Classic, after ...

The SWAC announced that SWAC TV has joined Mercurius Media Capital (MMC) as a Strategic Limited Partner. The move makes SWAC ...

The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC ...

The Southwestern Athletic Conference (SWAC) released its TV schedule for football matchups in the regular season.

The Southwestern Athletic Conference has unveiled its 2026 SWAC TV football schedule, featuring 50 regular-season games that ...

FAMU football’s new coach, Quinn Gray, will debut against Albany State on SWAC TV. The Rattlers will play four total games on ...

SWAC announced its partnership with Mercurius Media Capital as a Strategic Limited Partner. Breaking down the pros and cons ...

The Southwestern Athletic Conference is expanding the reach of its digital sports platform through a new media partnership ...

"We look for media partners who have real trust with their audience,” said Piyush Puri, Founding Partner, Mercurius Media Capital. “The SWAC has built that over a century. SWAC TV now gives brands a ...

The Southwestern Athletic Conference (SWAC) recently obtained a dismissal in court of a $150 million lawsuit pertaining to the media rights to the conference’s athletic games. According to the Raleigh ...

How Commissioner Charles McClelland’s Vision Is Reshaping the Southwestern Athletic Conference.

HUNTSVILLE, Ala. (WAFF) - After a thrilling four quarters, and a historic season, the Alabama A&M University women’s basketball team fell 56-53 to the Alcorn State Braves in the quarterfinals of the ...