If you work in business, marketing, or project planning there’s a good chance you’ve conducted a SWOT Analysis. The classic four-way evaluation technique asks you to identify “Strengths, Weaknesses, ...

The reference to SWOT (Strength, Weakness, Opportunity, Threat) as an analysis tool is well-established in business lexicon and Economics 101 in the beginning lessons provided to any entrepreneur. But ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

SWOT is a well-known marketing acronym, representing a process used to help businesses take an in-depth look at themselves. SWOT stands for strengths, weaknesses, opportunities and threats. By careful ...

Strategic planning is as important for a small business as it is for the largest company. A thoughtful evaluation of the internal and external factors that affect your business can help you form an ...