In 2023, cold emailing is still the best B2B sales channel - as long as you know how to approach it properly. Cold emailing, a commonly used subset of email marketing campaigns, is the practice of ...

Choosing the right B2B ecommerce platform can make the difference between closing deals losing potential customers to ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

In my last blog I looked at the five reasons why channel sales incentives programmes fail to deliver results. Having looked at the bad and the ugly, I want to focus on what good lucks like in this ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...

FunnL has launched social media management and video production services, expanding its B2B demand generation platform to ...

In part one of this two-blog series I looked at the urgent (especially in the light of the coronavirus pandemic) need for digital transformation by businesses who became complacent with their existing ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires.

We’re in the midst of a significant B2B sales and marketing revolution. The pandemic forced companies to move from traditional sales to a more hybrid experience. Gone are the days of pitch decks in a ...