People do business because they need things, but not all people need the same things at the same times. To compete successfully in a crowded market dominated by larger and more powerful rivals, small ...
Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...
Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, known as a differentiated segmentation strategy, is to ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.
Easy access to rating information on the web has fundamentally changed the way consumers make purchases. They’re no longer a passive group and in many cases, they make a concerted effort to conduct ...
LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...
Have you learned the best way to identify and serve customers in your target segments? Segmentation could be the marketing tool that sets your company apart from the competition. The business ...
Daimler Trucks North America is switching things up for its customers and dealers by moving from a traditional brand-centric product strategy for its Freightliner and Western Star operations to a ...
The Toyota Camry is the first attack in the mid-sized car wars that will be shaping up in the next four years. Automotive marketers are in the trenches preparing marketing and product strategies. The ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback