In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

Both LEGO and Mario have an incredible legacy of success in the pop culture genre, and have teamed up in the past to make some incredible collaboration sets. Namely, the Super Mario collection was a ...

Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...

Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." Following an extensive multimedia ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral. That video ...