NEW YORK, Sept. 27, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that it has partnered with Snowflake, the Data Cloud ...
Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with Affinity Solutions, a company that sells purchase data for targeted advertising, so advertisers can ...
Data giant Snowflake is building a marketplace for retail media data. Investing in retail media is "one of the biggest initiatives within Snowflake," an exec said. Snowflake hopes its tech will power ...
NEW YORK--(BUSINESS WIRE)--Today, Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a ...
Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 9 min ago By Parker Herren - 1 hour 9 min ago By Gillian Follett - 1 hour 9 min ago By Bradley Johnson - 1 hour 39 min ago ...
The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic ...