Finally, a cable network has come up with a promotional tagline that makes sense. The network is TruTV, and the tagline the network announced Thursday is: “Funny because it’s tru.” In four words, this ...

Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Behavioral economics has shown us that the brain operates on two systems: the fast, automatic system (subconscious) and the much slower, conscious system. When building a tagline, it is important to ...

When you think of “the happiest place on earth,” what comes to mind? When I say that it “melts in your mouth not in your hand,” do you know what I'm talking about? Disneyland and M&Ms are two brands ...