The IAB Tech Lab, a nonprofit organization that sets standards for the digital media industry, introduced on Thursday a new framework designed to standardize the way ...

The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

In a bid to improve levels of transparency and accountability throughout the programmatic space, the Interactive Advertising Bureau’s (IAB) Tech Lab on Tuesday unveiled a major overhaul to its content ...

Data Understanding and Transparency: Allows businesses to categorize data consistently, offering a clear understanding of "what data is held," "where it resides," and "why it is used." This clarity ...