When a client of yours has a stellar experience with you, it seems like a given to ask them to leave you a review. You might ask for it to take place on Yelp, Google+, Facebook and maybe a few other ...

"It has been 21 years since the Supreme Court decided Crawford v. Washington, 541 U.S. 36 (2004), revolutionizing Confrontation Clause jurisprudence. Central to Crawford is its understanding that the ...

In this post, part of a six-part series, we explore what the FTC’s Final Rule on consumer reviews and testimonials means for incentivized reviews.[1] The Final Rule prohibits businesses from providing ...

It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Opinions expressed by Entrepreneur contributors are their own. Being the child of two educators, I grew up hearing my parents’ students ask, “Can you please write me a letter of recommendation?” And, ...

Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit. Testimonials must accurately represent your ...