Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every ...

Threads is going deeper into the fediverse, the interconnected social platform ecosystem based on an open protocol called ActivityPub that includes apps such as Mastodon and BookWyrm. Instagram head ...

Nearly two years after launching Threads, Meta is finally giving in to users on one of the most requested features for the service: direct messaging. The company is beginning to test a dedicated inbox ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

Meta is testing a new way to create an account on Threads that will require a Facebook account to authenticate the login and base their profile on. This is not yet available to users as the option ...