The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.

TORONTO —The independent supply-side ad platform Index Exchange Inc. has announced new capabilities using Gracenote that ...

For TV studios and publishers, free ad-supported TV (FAST) channels are a straightforward way to monetize existing content by expanding distribution. But the more new FAST channels there are, the ...

The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers ...