United States Digital Service Administrator Mina Hsiang. (Image credit: USDS / Wikimedia Commons) The U.S. Digital Service will pilot new types of digital projects, establish fresh short- and ...

Structured content improves business agility, provides governance and control and enables findability. We previously examined how a well-executed information management strategy can have a direct ...

As marketing has become increasingly digital, it has also become more measurable, which allows organizations to better quantify the impact of this function — something that proved elusive in an analog ...

Top-performing CMOs have transformed marketing dialogue from traditional tactics to focusing on business outcomes, investment criteria and time horizons. Gone are the days of executive discussions ...