Ride-hailing company Uber has a new logo—and it requires an explanation. In short, it’s inspired by the “bit” and the “atom,” both building blocks of technology and the world, Uber explains on its ...

When Uber announced that they had redesigned their identity system, my initial reaction was interest. So many tech companies start out with logos that are quick and poorly thought out; then when they ...

Today Uber unveiled a new brand identity, replacing its stodgy-looking “U” logo, aging gradients, and overall uptight feel with a new design that still feels pretty straitlaced. Let’s take a look.