Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes.

Vision Pro has been a flop, plain and simple. By most accounts, it is not even close to meeting Apple’s own meager internal sales expectations. And worse, it is out of the public consciousness ...