The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...

Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

The Master in Fashion Styling and Visual Merchandising course at Domus Academy prepares students for professional roles through project-based work and brand collaborations. The Master in Fashion ...

Choosing the appropriate digital display form is one of the most important decisions made by a B2B retail technology manager, ...

In the final feature of her visual merchandising series, HD Visual Services talks about refreshing your store for the year ...

Enterprises have learned the hard way that manual processes don't scale. The hope is that digitization can solve that - but that's not always the case. Barb Mosher Zinck shares how Coach's smart use ...

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts believe the definition of a “successful store design” has completely ...

Robert A. Unger, a highly respected, innovative store design and visual merchandising executive for five decades at department stores, died Nov. 27 due to heart failure. He was 82. Unger died ...

Ah, Christmas windows. The yearly miracle where red glitter, fuzzy sweaters, shiny mannequins, and overpriced ornaments team ...