Ever clicked on a headline only to find disappointment? That’s clickbait—a sneaky tactic that promises more than it delivers, ...
Earlier this week, Oxford University Press named ‘rage bait’ as 2025’s Word of the Year (despite it actually being two words, ahem)… but over on socials, the concept is not exactly new. If you were on ...
Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.
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