The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Have you ever sat through a fruitless brainstorming session and wondered—who came up with this, anyway? It’s strange to imagine, but the concept of “brainstorming” was technically brainstormed by ...

Our brains’ creative flow isn’t time-bound the way the typical brainstorm is. Here are a few ways to shake things up. The typical brainstorm over-delivers on the latter and under-delivers on the ...

When you're marketing a business, creativity, fresh ideas and innovation can contribute greatly to the success of your efforts. But creativity isn't easily controlled, and often fresh ideas are hard ...

When we’re confronting a vexing problem, we often gather a group to brain­storm. We’re looking to get the best ideas as quickly as possible. I love seeing it happen—except for one tiny wrinkle. Group ...

The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming mandates of SAS no. 99, which requires auditors to brainstorm to determine possible fraud risks, and SAS no. 109, ...

Every great venture begins with an idea, whether you are planning to start a business, design a product, or tackle a new ...

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If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up with ideas, and businesses want ...

AUDITORS MUST INCORPORATE BRAINSTORMING sessions to identify fraud risks in the planning stages of their audits, as mandated by SAS no. 99, and use them periodically throughout the process. INNOVATIVE ...