The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

Mince pies are probably the food most associated with Christmas in the UK. Their presence on supermarket shelves following Halloween, or sooner, is a sign the festive season is fast approaching.

While HFSS legislation in the interests of national health continues to encourage reformulation, one area where manufacturers could make a difference is with lower sodium content in their products, ...

It’s very difficult to ‘crack’ better-for-you indulgence, according to maker of HFSS compliant doughnuts Urban Legend. Here’s how founder and ex-Graze CEO Anthony Fletcher claims to have done it. The ...

How are brands cutting fat, salt, and sugar from popular product categories to hit the mark with both policymakers and consumers? Eating too much fat, salt and sugar is not good news for one’s health, ...

A nationwide Indian study shows adolescents face a ‘food environment’ favoring cheap, unhealthy options while healthy foods ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When UK regulators confirmed ...

HFSS foods are notorious for their high calorie content, contributing significantly to weight gain and obesity (Image: Canva) HFSS foods include a wide range of processed and packaged items designed ...