High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about: ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

If you’ve ever paused a video on TikTok to wonder why it’s being shown to you, you know about the mysteries of the popular short-form video app’s algorithm. A post with no caption and minimal ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

With this strategy, you can build a strong presence that earns trust and keeps your audience engaged. Have you noticed your Google search results don’t deliver the same impact for your business? It’s ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. When you open up Instagram, only some of what you see is from people ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

Personalized algorithms may quietly sabotage how people learn, nudging them into narrow tunnels of information even when they ...