After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

Gap definitely knows how to make it viral. The question is, was the Internet scandal caused by its new logo actually worth the publicity? When the historically consistent clothing brand switched the ...

No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how close ...

Save 70% on Gap Logo Sweatshirts at Gap Factory. Now just $12 (was $40), these "soft and lightweight" fleece tops are perfect ...

The Gap (GPS) logo saga has a final, unexpected twist: The "old" logo that was recently restored to its rightful place after a widely panned redesign has itself been slightly redesigned. The original, ...

The Gap hoodie is one of the brand’s oldest and most recognizable styles. The style was introduced in 1995 and has since evolved into other styles with various logo fonts, colorways and design ...

After an outpouring of hatred for Gap’s new logo, the company has announced that they’re squashing the design. This is perhaps the largest logo backtrack of recent memory — followed only by ...