Customers have changed. With digital screens providing access to an ever-growing number of channels, people have a huge spectrum of new, intimate ways of connecting with brands. They can interact and ...

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

In his book, “The Tipping Point,” Malcolm Gladwell says “Look at the world around you, it might seem like an immovable, implacable place, it is not. With the slightest push — in just the right place — ...

Jed is the chief marketing officer, responsible for Acxiom’s communications with its target audiences. Since joining Acxiom in 1996, Jed has held various leadership roles and has worked directly with ...

“Consumers have more information about products and more products to choose from than ever before. They have more ways to shop… and they are bombarded with messages pitched through a growing number of ...