Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

Swift AI adoption is driving enterprises toward agentic AI communication models, which drive autonomous customer communications across all touchpoints. This technology enables hyper-personalization ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Nearly every music streaming platform increasingly relies on artificial intelligence-driven algorithms. School of Media Arts and Studies Director Josh Antonuccio discusses AI's role in the age of ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.