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The POSM full form, which stands for Point of Sale Materials, refers to both digital and physical materials intended to interact with customers throughout the decision-making process.

May 19, 2025 · What is Point of Sale Material (POSM)? Point of Sale Material refers to the marketing and promotional assets placed within the retail environment to attract attention, reinforce messaging, …

POSM is an acronym, and its full form is Point of Sale Marketing or Point of Sale Materials and is used to display and promote products at the shelf in brick and mortar stores.

Dec 24, 2025 · POSM displays act as the umbrella term for all marketing materials used at or around the point of sale. They combine physical and digital tools, like posters, banners, shelf displays, and even …

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POSM stands for point-of-sale materials. These are materials and fixtures that help retailers and brands promote products and engage with customers.

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