How Strong Brands Override Bad Definitions #psychology #marketing
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How Strong Brands Override Bad Definitions #psychology #marketing
“Bummer” has a literal meaning that sounds negative. Like: “oh bummer… that didn’t work out.” So why would someone name a consumer brand Bummer? In this clip, we unpack a useful idea about brand naming: most customers don’t buy based on dictionary definitions. They buy based on what sticks in their head. The psychology called out ...
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