Reputation crisis management: top-5 cases
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Reputation crisis management: top-5 cases
Every big brand has ever got into a reputation crisis, but only a few managed to get out without significant losses and restore their reputation.
May 7, 2021
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Your reputation isn't built in the wins. It's built in how you react to what comes next. Success or failure—what matters is your response. The companies that handle crises well didn't figure it out in the moment. They did the work long before anything went wrong. They built their brand voice. They prepped their plan. They knew who they were. So when the moment came? They were ready. Do the prep work now. Build the foundation. Know who you are. Because when it hits—good or bad—you'll be ready. 💡
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Your reputation isn't built in the wins. It's built in how you react to what comes next. Success or failure—what matters is your response. The companies that handle crises well didn't figure it out in the moment. They did the work long before anything went wrong. They built their brand voice. They prepped their plan. They knew who they were. So when the moment came? They were ready. Do the prep work now. Build the foundation. Know who you are. Because when it hits—good or bad—you'll be ready. 💡
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Your reputation isn't built in the wins. It's built in how you react to what comes next. Success or failure—what matters is your response. The companies that handle crises well didn't figure it out in the moment. They did the work long before anything went wrong. They built their brand voice. They prepped their plan. They knew who they were. So when the moment came? They were ready. Do the prep work now. Build the foundation. Know who you are. Because when it hits—good or bad—you'll be ready. 💡
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