The Elf On The Shelf was a story, then a book... now it’s a doll brand with global reach, which all started as a family game. Christa Pitts is co-founder and co-chief executive of The Lumistella Company, which owns the brand which has become a hit in the UK. #elfontheshelf #elfonashelf #elfontheshelfideas #elfontheshelfcaughtmoving #elfonshelf #theelfontheshelf #elfontheshelfmoving #elf | Sky News
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The Elf On The Shelf was a story, then a book... now it’s a doll brand with global reach, which all started as a family game. Christa Pitts is co-founder and co-chief executive of The Lumistella Company, which owns the brand which has become a hit in the UK. #elfontheshelf #elfonashelf #elfontheshelfideas #elfontheshelfcaughtmoving #elfonshelf #theelfontheshelf #elfontheshelfmoving #elf | Sky News
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